Fan Sentiment Analytics Hub
A source-linked view of themes and sentiment around a sports moment, with evidence available for review.
For
Audience, editorial, community, and partnership teams.
Input to output
- 01Authorized social conversations
- 02News and video context
- 03Live sports signals
- OUTExample insight card
Theme: reaction to the late equalizer
Evidence: approved conversation and media sources
Use: editorial planning, not an audience guarantee
Only authorized sources should be analyzed; social coverage is not universal and sentiment is an interpretation to review.
How it works
- 1

Tracking Topics
Upload analysis parameters and tracking topics.
- 2

Sports Data Synchronization
Gather live match data to contextualize fan sentiment.
- 3

Social Sentiment Analysis
Analyze fan conversations and sentiment patterns.
- 4

Video Engagement Analysis
Analyze fan engagement patterns and sentiment in video content.
- 5

Community Insight Analysis
Analyze in-depth fan discussions and community trends.
- 6

Analysis Generation
Generate comprehensive fan behavior and sentiment insights.
Example components, sources, and tools
Setup notes
- X.com


- YouTube

- Machina DBMachina component

- Machina AIMachina component

- Sportradar

Machina components are shown separately from external source and tool connections. External availability depends on the configured build and source rights.
