The AI agent
platform for sports

Machina Sports is an AI agent platform for sports: teams, sportsbooks, and broadcasters use its SDK and published APIs to build and run sports-native AI agents grounded in live sports data. Products include ready-to-deploy agent templates and Sports Skills, the open-source onramp for developers.

An AI agent for a sportsbook is an autonomous system that creates content, personalizes fan engagement, and analyzes betting markets for operators, grounded in live sports data rather than static prompts. Machina agents automate pre-match and live content, multilingual localization, market-intelligence briefs, and retention journeys across web and messaging channels.

Machina agents combine live data connectors, fixtures, stats, odds, and fan sentiment, with sports-tuned AI models to generate previews, recaps, quizzes, polls, and dynamic visuals in your brand voice, across languages and channels.

Machina connects the sports data and customer-approved sources selected for each deployment. Agents may query supported fixtures, standings, player stats, and other fields at generation time; coverage and freshness follow the connected source.

Yes. Machina supports MCP where it is documented for a product, alongside the Machina SDK and published APIs. Sports Skills is the open-source onramp for developers, with no signup or API key required. Published product documentation is authoritative for the integration surfaces available today.

Building sports-native AI agents in-house means stitching together live data, workflows, approvals, telemetry, and deployment surfaces. Machina Sports packages those foundations so teams can move faster while keeping control of brand rules, sources, and operating workflows.

Join our developer hub on Discord for real-time support from our team and community. Our open documentation and sandbox provide everything you need to begin.