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Apps, agents and sports intelligence

Your next sports product starts here.

Bring your data, content and AI together to build fan experiences and operational tools. Create with Factory. Run, evaluate and improve with Machina.

Machina Factory interface showing a sports product creation workspace
Factory interface preview
Built around your sources, rights, rules, and channels

One product family

One connected stack.

Factory, Studio, Arena, and Router handle distinct jobs in one platform. Start with the product you want to create, then keep its operation, evaluation, and model path connected.

How it works

Explore the Machina stack.

Choose a flow, then select a component to see how the work moves.

Focused Machina architecture viewThe selected component and its connections in the selected flow. All components are available from the controls below.ContextRouterChannelsReviewSELECTED COMPONENTStudio

Use the component buttons to explore the architecture.

Select a component

Run flow

Put your context to work.

Studio runs the workflow, Router serves configured model requests, and output follows the delivery policy, with review when required.

Selected component

Machina Studio

Operate configured projects, agents, workflows, activity, and usage in one working environment.

Explore Machina Studio
View connections
  • ContextStudio: Authorized runtime context
  • StudioRouter: Model request
  • RouterStudio: Response to workflow
  • StudioChannels: Delivery under the configured policy
  • StudioReview: Optional runtime review

Connected context

More than a scoreboard feed.

Sources are configured around the customer’s authorized rights and access. Availability follows the connected source, not a universal connector promise.

  • Fan and customer context

    CRM, preferences, campaign, and support information.

  • News and social context

    Reporting, conversation, and sentiment from supported sources.

  • Content and video

    Owned media, footage, audio, and editorial material.

  • Sport and live signals

    Fixtures, events, statistics, and permitted market data.

  • Internal knowledge

    Documents, brand rules, terminology, and operational knowledge.

Follow the flow

What did I miss in this match?

Follow a fan question through the decisions that connect approved sports context to a digital experience.

  1. Find the right match context

    The question is matched to the relevant fixture, team, player, or competition in the connected sources.

  2. Gather allowed source material

    The workflow reads only the data and content available to this experience, within its freshness and rights boundaries.

  3. Shape the response

    Brand, editorial, and compliance rules guide the response before any configured review step.

  4. Deliver it to the fan experience

    The result returns through the configured application or published product API, with the run available for inspection.

Reference material

Concluded showcase

World Cup 2026 APIs showcase

A read-only tournament build with published API and developer-preview agent documentation.

Evaluation guide

Evaluation criteria for sports agents

A practical buyer guide to grounding, freshness, governance, observability, and deployment evidence.

FAQ

The practical questions, answered plainly.

A concise guide to fit, data, models, and integration.

What is Machina?

Machina is a platform for building and running sports apps and agents. Factory creates, Studio operates, Arena evaluates, and the AI Router routes model requests.

What can I build?

Build matchday briefings, fan assistants, editorial tools, support workflows, market explainers, newsletters, and other sports products. Each build defines its inputs, output, channels, and review process.

Which data can Machina use?

Machina can connect fan and CRM data, news and social sources, owned media, live sports feeds, and internal knowledge. Coverage, freshness, and permitted use follow the sources configured for each deployment.

How are models selected?

The AI Router serves requests through configured provider and model profiles. Arena compares configurations on representative tasks, and a person decides what changes.

How can I access Factory?

Factory is in private preview. Request access or book a guided build around a specific app or agent.

Is fine-tuning required?

No. Fine-tuning is optional and should only be used when a repeatable benchmark shows it improves the deployment. Many workflows can use approved general-purpose models with grounding, business rules, and evaluation instead.

What proof can I review?

The World Cup 2026 APIs showcase is a read-only archive of a concluded tournament build, with its API specification and developer-preview MCP documentation. The evaluation guide covers grounding, freshness, governance, observability, and deployment evidence.

What integration paths are available?

Use the Machina SDK and published APIs for general integration. Sports Skills is the open-source developer path. MCP documentation currently applies only to the World Cup Intelligence showcase and remains a developer preview.

Bring a real workflow

See how it fits your data, rules, and channels.

Discuss the experience you want to create and the constraints it needs to respect.