Agents
Sports-native agents, start from templates or build custom.
LIVE, World Cup Intelligence APIThe AI agent
The AI agent
platform for sports
Machina Sports is an AI agent platform for sports: teams, sportsbooks, and broadcasters use it to build and run sports-native AI agents grounded in live sports data through SDK and published APIs. World Cup Intelligence also exposes a developer-preview MCP server.
Powering AI agents for global broadcasters, sportsbooks, and the teams behind world sport.
Built for the operators of sport
Ask anything about any match, grounded, source-cited answers.
The World Cup Intelligence API answers natural-language questions about every fixture, grounded in live fixtures, squads, odds movement, and fan sentiment, with the sources behind every answer.
LIVE/ World Cup IntelligenceSample answer
what should I know about Brazil vs Norway tonight?
⌁ grounding, fixtures · team form · market state
Brazil and Norway meet tonight in the group stage. Brazil arrive unbeaten and control games through midfield; Norway's threat runs through Haaland, the focal point of every attack and the tournament's form striker. The market leans Brazil, but set pieces are Norway's live edge. Both first-choice front lines are fit to start.
Full match context, player form, and market movement on the World Cup API.
[worldcup:fixtures][worldcup:player-form][market:state]
sources: fixtures · team-form · market-state, sample answer
How it works
Connectors
Live data: fixtures, stats, odds, and fan sentiment, Sportradar and prediction markets.
Surfaces
Ship anywhere: API, SDK, MCP, and messaging channels, SMS, WhatsApp, RCS, push.
- API
- SDK
- MCP
- SMS
- RCS
- PUSH
Frequently asked questions
Everything you need to know about the platform. Still curious? Read the docs.
What is Machina Sports?
Machina Sports is an AI agent platform for sports: teams, sportsbooks, and broadcasters use its SDK and published APIs to build and run sports-native AI agents grounded in live sports data. Products include ready-to-deploy agent templates and the World Cup Intelligence APIs for match, market, and fan-sentiment answers.
What is an AI agent for sportsbooks?
An AI agent for a sportsbook is an autonomous system that creates content, personalizes fan engagement, and analyzes betting markets for operators, grounded in live sports data rather than static prompts. Machina agents automate pre-match and live content, multilingual localization, market-intelligence briefs, and retention journeys across web and messaging channels.
How does Machina automate sports content?
Machina agents combine live data connectors, fixtures, stats, odds, and fan sentiment, with sports-tuned AI models to generate previews, recaps, quizzes, polls, and dynamic visuals in your brand voice, across languages and channels.
What sports data does Machina connect to?
Machina connects the sports data and customer-approved sources selected for each deployment. Agents may query supported fixtures, standings, player stats, and other fields at generation time; coverage and freshness follow the connected source.
Does Machina support MCP and AI-agent integrations?
General integration uses the Machina SDK and published APIs. The only public MCP surface today is World Cup Intelligence, available over SSE as a developer preview. Sports Skills is the open-source onramp for developers, with no signup or API key required.
Why not build this AI solution in-house?
Building sports-native AI agents in-house means stitching together live data, workflows, approvals, telemetry, and deployment surfaces. Machina Sports packages those foundations so teams can move faster while keeping control of brand rules, sources, and operating workflows.
What if I need help?
Join our developer hub on Discord for real-time support from our team and community. Our open documentation and sandbox provide everything you need to begin.