Agents
Sports-native agents, start from templates or build custom.
LIVE, World Cup Intelligence APIThe AI agent
The AI agent
platform for sports
Machina Sports is an AI agent platform for sports: teams, sportsbooks, and broadcasters use it to build and run sports-native AI agents, grounded in live sports data, via SDK, APIs, and MCP.
Powering AI agents for global broadcasters, sportsbooks, and the teams behind world sport.
Built for the operators of sport
Ask anything about any match, grounded, source-cited answers.
The World Cup Intelligence API answers natural-language questions about every fixture, grounded in live fixtures, squads, odds movement, and fan sentiment, with the sources behind every answer.
LIVE/ World Cup IntelligenceSample answer
what should I know about Brazil vs Norway tonight?
⌁ grounding, fixtures · team form · market state
Brazil and Norway meet tonight in the group stage. Brazil arrive unbeaten and control games through midfield; Norway's threat runs through Haaland, the focal point of every attack and the tournament's form striker. The market leans Brazil, but set pieces are Norway's live edge. Both first-choice front lines are fit to start.
Full match context, player form, and market movement on the World Cup API.
[worldcup:fixtures][worldcup:player-form][market:state]
sources: fixtures · team-form · market-state, sample answer
How it works
Connectors
Live data: fixtures, stats, odds, and fan sentiment, Sportradar and prediction markets.
Surfaces
Ship anywhere: API, SDK, MCP, and messaging channels, SMS, WhatsApp, RCS, push.
- API
- SDK
- MCP
- SMS
- RCS
- PUSH
Frequently asked questions
Everything you need to know about the platform. Still curious? Read the docs.
What is Machina Sports?
Machina Sports is an AI agent platform for sports: teams, sportsbooks, and broadcasters use it to build and run sports-native AI agents, grounded in live sports data, via SDK, APIs, and MCP. Products include ready-to-deploy agent templates and the World Cup Intelligence APIs for match, market, and fan-sentiment answers.
What is an AI agent for sportsbooks?
An AI agent for a sportsbook is an autonomous system that creates content, personalizes fan engagement, and analyzes betting markets for operators, grounded in live sports data rather than static prompts. Machina agents automate pre-match and live content, multilingual localization, market-intelligence briefs, and retention journeys across web and messaging channels.
How does Machina automate sports content?
Machina agents combine live data connectors, fixtures, stats, odds, and fan sentiment, with sports-tuned AI models to generate previews, recaps, quizzes, polls, and dynamic visuals in your brand voice. For DAZN's FanZone, Machina agents produced interactive fan content in more than ten languages during the FIFA Club World Cup.
What sports data does Machina connect to?
Machina ships 21+ connectors across sports data, AI models, social, content, and CRM systems, including Sportradar sports data and prediction-market feeds. Agents query live fixtures, standings, player stats, odds movement, and fan sentiment at generation time, so every output reflects the current state of the match.
Does Machina support MCP and AI-agent integrations?
Yes. Machina is agent-native: it publishes MCP servers, machine-readable endpoints (llms.txt, agent.txt, and OpenAPI specs), and per-call payment support so third-party AI agents can discover and query sports intelligence directly. Developers can also use the open-source sports-skills library, zero API keys, zero signup.
Which companies work with Machina Sports?
Machina Sports powers AI fan experiences for DAZN's FanZone and works with leading betting operators. Partners and programs include Sportradar's Futures Hub accelerator, NVIDIA Inception, the Global Sports Innovation Center powered by Microsoft, Sinch, HYPE Sports Innovation, and Antler.
Why not build this AI solution in-house?
Developing a custom AI solution is expensive ($500K–$2M), slow, and requires ongoing maintenance. Machina Sports provides a fully integrated, ready-to-use platform in minutes. No infrastructure, no headaches. Pay only for what you use and focus on building, not maintaining.
What if I need help?
Join our developer hub on Discord for real-time support from our team and community. Our open documentation and sandbox provide everything you need to begin.