Skip to main content

For broadcasters

Give your producers more to work with on matchday.

Match data and approved sources become story leads, fan polls, rundowns and on-air lines. Producers review every item before it reaches air.

Try the assistantExplore outputs

Built on a real Premier League match, Newcastle 2–2 Bournemouth on Sep 5, 2026, from a dated ESPN snapshot.

Producer assistant

Interactive preview
Assistant

Ready on Newcastle 2–2 Bournemouth · Premier League · Sep 5, 2026. Ask for the brief, talking points, the gaps, or a fan poll.

ESPN snapshot · Retrieved 2026-09-30 05:27 UTC

Nothing reaches air until a producer approves it.

One story, every surface.The desk, the lower third and the second screen say the same thing.

Evidence behind each line.Every claim points at the data that backs it.

Producers decide what airs.Drafts wait for approval, and gaps stay out of the script.

Generated by Factory

One match. A story, a poll and a rundown.

These are examples built from a real match. Describe the outputs your desk needs in Machina Factory and it generates them against your sources, languages and graphics. Switch the output, language and surface to see an example adapt.

Output
Language
Surface
Newcastle 2–2 BournemouthStory card · English · Producer desk

Example briefA post-match story card for Newcastle 2–2 Bournemouth: an on-air line, why it matters now, a discussion prompt and the evidence behind each claim. English, for the producer desk.

Newcastle 2–2 Bournemouth · Sep 5, 2026ESPN snapshot · Retrieved 2026-09-30 05:27 UTC

Match dataSupported

From 2–0 down to a point, with a substitute's equaliser

On-air line
Bournemouth led 2–0 after 35 minutes. Jacob Ramsey came off the bench on 63 and levelled it on 88.
Why now
Newcastle scored with both of their shots on target. Bournemouth took 17 shots and left with a point.
Discussion prompt
Two points dropped for Bournemouth, or a point rescued by Newcastle?
Use when
Post-match, straight after the full-time result.

Evidence

  • 9′ Marcus Tavernier · 35′ Malick Thiaw (own goal)
  • 37′ Harvey Barnes · 88′ Jacob Ramsey
  • 63′ Jacob Ramsey on for Lewis Miley
  • Shots 8–17 · on target 2–5

Your formats, not ours. Start from a brief like the one above, or from your own run of show, and build it in Factory.

Build an output with Factory

Worked example

From match data to a producer-ready briefing.

A producer preparing the post-match segment needs a lead, a line for air and the reason it matters now. This is the briefing built from one Premier League match.

Producer briefingDraft · For producer review

From 2–0 down to a point, with a substitute's equaliser

Newcastle 2–2 Bournemouth · Premier League · Sep 5, 2026

On-air line
Bournemouth led 2–0 after 35 minutes. Jacob Ramsey came off the bench on 63 and levelled it on 88.
Why now
Newcastle scored with both of their shots on target. Bournemouth took 17 shots and left with a point.

Built from the ESPN snapshot

The aim is a checked starting point for every segment, with each line traced to the match data. Your producer still decides what airs.

Workflow

From match to approved package.

Each item moves through the same steps, and nothing is published until a producer approves it.

  1. Step 1

    Brief

    The match, its lead story and the evidence behind it.

  2. Step 2

    Moment

    Turn the story into a poll, quiz or segment request.

  3. Step 3

    Run of show

    Place each item on the timeline for the show.

  4. Step 4

    Review

    Producers approve, edit or reject every item.

  5. Step 5

    Package

    Approved items export as one signed event package.

What to measure with your desk

Take your current process as the baseline, then run the same matches through Machina with the same inputs and the same editorial standards. Four measures show whether it earns a place on your desk.

Time to accepted briefing
From the first request to a briefing your producer accepts, review included.
Review effort
Editor time spent checking each draft, including any rework.
Corrections
Factual fixes and missing context the producer has to add.
Cost per accepted briefing
Total generation, operating and editorial costs, divided by the number of briefings your producers accept.
Build a briefing for your team

Your sources. Your approvals. Choose the sources, languages and review rules in Machina Studio, then deliver to every surface.

Explore Machina Studio

Questions

What broadcasters usually ask.

What is AI content automation for broadcasters?

It is the use of AI agents to produce match-day content — previews, recaps, run sheets, live polls, graphics copy and social posts — from live sports data, under editorial approval. Output is generated per fixture rather than written by hand only for the matches a desk has time to cover.

What should a broadcaster automate first?

Start with one output type, competition, and language. Evaluate output quality, approval effort, destination confirmation, and audience response over a window your team defines before expanding.

Does automated broadcast content still get editorial review?

It should, and the approval step has to fit the production clock. A review that only completes after kickoff is not a workflow. The common pattern is human approval on anything going to air, with lower-risk surfaces such as long-tail recaps moving to spot checks over time.

How does this differ from a generic AI writing tool?

Machina connects approved sports data, content creation, team review, and delivery in one workflow. Producers can prepare source-grounded drafts, review them with their team, and deliver approved content through configured channels.

Can it produce content in several languages?

The same output can be localized per market. Each language requires its own configuration, brand rules, and review process.

What breaks most often in production?

Missing or late data. Lineups land minutes before kickoff and feeds fail mid-match. Deployments that hold up are the ones with a defined behaviour for a gap — hold, degrade to a shorter format, or flag a human — rather than a model inventing the missing half.

How does Machina handle rights and compliance?

Geo-blocking, DRM, VPN blocking, and concurrency control are enforced at platform level per match and territory. Registration walls, hotlink prevention, and domain pinning are configurable defaults. The platform works with existing broadcast deals, not against them.

Guide: AI Content Automation for Broadcasters: What to Automate First

Bring a real matchday workflow.

Schedule a meeting