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Backed by Antler to Drive Innovation in Sports AI

Machina Sports
Machina Sports

We’re excited to announce that Machina Sports has secured backing from Antler, a leading early-stage venture builder and investor. This collaboration signals another step in our mission to bring Generative AI to the sports industry, helping sports organizations streamline their operations, enhance fan engagement, and make better, data-driven decisions.

Leading the Charge in AI for Sports

At Machina Sports, we specialize in generative AI tailored specifically for sports organizations. Our solutions are built to help teams, leagues, sportsbooks, and fantasy platforms harness the power of real-time data and AI-driven insights without needing to overhaul their entire infrastructure.

Our suite of tools includes:

  • Real-time sports data integration: Providing live stats, fan sentiment analysis, and contextualized data for content creation and fan engagement.
  • Generative AI models: Designed specifically for sports, our AI models offer personalized fan experiences and real-time decision-making capabilities.
  • AI-driven fan engagement: Seamlessly integrating with over 100 CRM and marketing platforms, including Salesforce, HubSpot, Marketo, and Microsoft Dynamics, to personalize fan interactions and automate engagement.

Strategic Backing by Antler

As part of Antler’s portfolio, we’re aligned with one of the most forward-thinking venture firms, known for supporting disruptive technologies. Antler’s backing allows us to continue scaling our operations and enhancing our AI-powered sports solutions. This relationship with Antler connects us to a global network of industry experts, strategic partners, and advisors, helping us bring our technology to more sports organizations around the world.

Through this collaboration, Machina Sports is able to focus on:

  • Enhancing product development by refining our real-time data and AI capabilities
  • Scaling globally to bring our innovative solutions to more teams, leagues, and tech platforms
  • Expanding our reach through deeper industry partnerships and connections

Our vision is to push the sports industry forward by enabling organizations to use AI to drive fan engagement, improve operational efficiency, and stay ahead of the competition.

AI Solutions for the Growing Sports Technology Market

The sports industry is rapidly embracing digital transformation, and AI is at the forefront of this evolution. By using our plug-and-play AI APIs, sports organizations can integrate advanced technology without disrupting their existing systems. Whether it’s for personalized fan engagement, content creation, or real-time insights, Machina Sports delivers scalable solutions designed to meet the needs of today’s sports entities.

With AI fan engagement becoming a crucial part of how teams and leagues interact with their audience, our ability to integrate with CRM platforms like Salesforce, HubSpot, and others makes it easy for sports organizations to personalize interactions and drive meaningful fan connections.

Building on Momentum

As Machina Sports continues to grow, our partnership with Antler supports us in furthering our mission of providing AI solutions that are accessible, scalable, and tailored for the sports industry. With the industry moving toward data-driven strategies and enhanced fan experiences, we are at the center of this shift, helping organizations use AI to gain a competitive edge.

Our collaboration with Antler is part of our broader vision to make Generative AI easy to integrate, helping sports organizations focus on what matters most—engaging fans and winning on and off the field.


Looking Ahead: Scaling AI in Sports Technology

With the backing of Antler, Machina Sports is poised to continue growing and leading the charge in AI solutions for sports. As we scale our offerings, we’re excited to work with more sports organizations, helping them harness the full potential of real-time data and AI to transform their operations and fan engagement strategies.