Fight Analytics and Machina Sports Partner to Bring Combat Sports Intelligence to Prediction Markets, Betting, and Fan Experiences
The collaboration combines specialist combat sports data with sports-native AI infrastructure to create new opportunities for platforms, operators, media companies, and rights holders.
Fight Analytics and Machina Sports are collaborating to develop data and artificial intelligence applications across mixed martial arts and other combat sports.
The collaboration combines Fight Analytics’ specialist data, statistics, models, and domain expertise with Machina Sports’ infrastructure for sports-native AI agents, workflows, and digital experiences. The goal is to help platforms and sports organizations turn combat sports intelligence into products their audiences can use.
Areas of collaboration
- Prediction markets and sports betting: fighter and matchup analysis, event context, and insights that help audiences understand the data behind a market.
- Fan engagement, fantasy, and subscriptions: games, widgets, personalized analysis, and premium experiences for expert and mainstream audiences.
- Media and rights holders: previews, recaps, fighter profiles, visualizations, and branded digital products for live and on-demand coverage.
“Combat sports have passionate global audiences but remain underserved by many digital products. By combining Fight Analytics’ domain expertise with Machina’s agent and application infrastructure, we can help platforms turn specialist intelligence into differentiated market, media, and fan experiences,” said André Antonelli, Founder and CEO of Machina Sports.
An initial development focus is an AI agent that lets users ask questions about MMA and receive answers grounded in relevant data and context. The work is intended to make specialist information easier to explore and to help identify which capabilities matter most to users.
“Our goal is to let people ask a question about a fight and get a useful answer grounded in data and context. Working with Machina gives us a path to turn Fight Analytics’ expertise into accessible experiences for fans, bettors, and media professionals, and to build new products around what those audiences actually need,” said Fábio de Brito, Founder and CEO of Fight Analytics.
The companies invite prediction-market platforms, betting operators, leagues, promotions, broadcasters, publishers, and technology partners to discuss combat sports intelligence and digital experiences. Applications can combine Fight Analytics data with other authorized sources and customer systems, with scope and delivery defined for each use case.
Production deployments remain subject to applicable data rights, integrity, compliance, and regulatory requirements. This announcement does not introduce a generally available product or confirm a customer deployment.
About Fight Analytics
Fight Analytics provides historical and real-time statistics and related intelligence across MMA, boxing, kickboxing, Muay Thai, wrestling, and submission grappling. Its data solutions support developers, media, promotions, betting platforms, and other organizations building combat sports experiences. fightanalytics.cc
About Machina Sports
Machina Sports is a sports AI agent platform for building and running agents and workflows grounded in live and authorized sports data. Its infrastructure connects data, agents, and applications so sports organizations can create products for operators and fans. machina.gg
Partnership and media inquiries
- Fight Analytics: Fábio de Brito · fabio@fightanalytics.cc
- Machina Sports: André Antonelli · andre@machina.gg
