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Put AI to work across sport.

Create fan experiences, produce matchday content, and build tools for your team. Powered by your data. Shaped around your business.

01Experience

The Machina Read

No verified edition is available right now.

Our software

From first idea to everyday operation.

Four focused products for creating, running, testing, and routing sports AI experiences.

01FactoryTurn your idea into a sports app or agent preview.
CreatePrivate preview

Define the audience, inputs, output, and constraints. Factory turns that brief into a reviewable product preview using approved sources.

  • Start from a brief Describe the audience, job, inputs, output, and constraints in plain language.
  • Shape the experience Develop the app or agent preview around the channels and interactions that matter.
  • Ground it in your context Bring in supported sources your organization is authorized to use.
Machina Factory interface showing a sports product creation workspace
Factory interface preview
02StudioRun your apps and agents. Keep your team in control.
Operate

Studio is the workspace for configuring and running the agents and workflows behind a sports product. It keeps sources, activity, failures, and usage visible to the operating team.

  • Projects and agents Organize the systems responsible for a product or operational workflow.
  • Workflow management Configure how approved inputs move through tasks and delivery steps.
  • Activity and usage Inspect what ran and how the working environment is being used.
Example

A multilingual match preview workflow

Traceable draft activity for the team to review and deliver through its configured process.

03ArenaTest your AI before it reaches your audience.
Evaluate

Arena gives teams a structured way to define relevant tasks and criteria, compare configurations, and use the resulting evidence to inform a human decision.

  • Task-based evaluations Test against examples and conditions that represent the real workflow.
  • Configuration comparison Compare agents, workflows, or model configurations on the same criteria.
  • Inspectable evidence Keep evaluation inputs, outputs, and criteria visible to the people making the decision.
Example

Comparing recap configurations before a new competition

A comparison record that supports a human configuration decision.

04AI RouterChoose the AI models behind your experiences.
Route

The Router separates a product's model-facing request path from one hard-coded model choice. Teams configure providers and profiles for their requirements, then route requests according to task and operating constraints.

  • Configured providers Use the providers and profiles approved for the deployment.
  • Task-aware routing Route requests according to the job rather than one universal model default.
  • Operating constraints Keep latency, data handling, and workflow requirements part of routing design.
Example

Different model profiles for extraction and editorial drafting

A model response served through the configured route, inside the surrounding workflow controls.

Bring your idea, connect your context, and shape the experience your audience will use.

Evidence and resources

Explore the work.

A tournament showcase and a practical guide to evaluating sports AI.

01Concluded showcase

World Cup 2026 APIs showcase

A read-only tournament build with published API and developer-preview agent documentation.

Review the showcase
02Evaluation guide

Evaluation criteria for sports agents

A practical buyer guide to grounding, freshness, governance, observability, and deployment evidence.

Read the evaluation guide

Buyer FAQ

Questions to ask before you build.

What can Machina help us build?

Machina helps teams create fan experiences, matchday content workflows, and internal sports tools around a specific audience, output, and operating process.

How does a project begin?

Start with one useful moment: who it serves, what it should produce, which sources it can use, where review happens, and how the result reaches its destination.

Which data can Machina use?

Machina can connect fan and CRM data, news and social sources, owned media, live sports feeds, and internal knowledge. Coverage, freshness, and permitted use follow the sources configured for each deployment.

Who reviews what Machina produces?

Your team defines the review process for each workflow. Editorial, compliance, or operational owners can inspect and approve outputs before delivery where the use case requires it.

Is Factory available today?

Factory is in private preview. Request access or book a guided build around a specific app or agent.

What happens in a Factory build?

Turn a concrete idea into a reviewable experience, then map the integrations, evaluation, and operating path to launch.

What proof can I review?

The World Cup 2026 APIs showcase is a read-only archive of a concluded tournament build, with its API specification and developer-preview MCP documentation. The evaluation guide covers grounding, freshness, governance, observability, and deployment evidence.

How can our team integrate with Machina?

Use the Machina SDK and published APIs for general integration. Sports Skills is the open-source developer path. MCP documentation currently applies only to the World Cup Intelligence showcase and remains a developer preview.

Bring the idea

What would you build?

Show us the fan experience, content workflow, or team tool you want to put to work.

Book a demo